The Art of Deception: Unveiling Israel's 'Hasbara' Tactics in Shaping Public Opinion
Explore the intricate web of 'Hasbara,' Israel's strategic messaging tool, as it maneuvers to control narratives amid conflicts with Palestine. Discover the evolution from traditional diplomacy to 'Hasbara 2.0,' utilizing social media and propaganda. Delve into the desperate measures employed, including accusations of anti-Semitism and the exploitation of social justice issues.
In the midst of the ongoing conflict between Israel and Palestine, a closer look reveals the intricate use of 'Hasbara,' Israel's primary messaging tool. This strategic technique, rooted in public diplomacy, serves the purpose of shaping a positive image of Israel on the global stage. Over the years, 'Hasbara' has evolved into 'Hasbara 2.0,' incorporating digital diplomacy and leveraging social media platforms like Twitter.
The Evolution to Hasbara 2.0:
Following the tarnishing of Israel's international reputation after the 2006 Lebanon war and 'Operation Cast Lead,' there was a paradigm shift towards 'Hasbara 2.0.' This assertive digital diplomacy embraced web 2.0 technologies, integrating social media and YouTube into its arsenal. Initiatives from the Israeli Defence Forces (IDF) synchronized with a new online branch, strategically using communication channels and search engine algorithms to control content presentation.
Desperate Measures and Propaganda Tactics:
In the face of global outrage during 'Operation Protective Edge' in 2014, 'Hasbara' proponents faced challenges reframing war crimes. When conventional tactics fail, they often force a binary choice between Israel and Hamas, framing any criticism of Israel as support for terrorism. Additionally, linking critiques of Israeli policies to anti-Semitism and combating the Boycott, Divestment, and Sanctions (BDS) movement are common strategies.
Weaponization of Social Justice Issues:
Another tactic involves the appropriation of social justice language, presenting Israel as the "only democracy" in the Middle East. This narrative, repeated to soften criticism, operates alongside 'Pinkwashing' – exploiting LGBTQ+ rights and 'Veganwashing' – using animal rights to distract from the occupation.
In conclusion, 'Hasbara' continues to play a pivotal role in Israel's diplomacy, evolving with the digital landscape. Understanding these tactics sheds light on the complexities of shaping public opinion amid geopolitical conflicts.
